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Official Rules (“Rules”)

NO PURCHASE NECESSARY. Must be legal drinking age. Open to residents of Canada only (excluding Quebec).
  1. SPONSOR: The sponsor of this contest is Labatt Brewing Company Limited (the “Contest Sponsor”), and will be administered on behalf of the Contest Sponsor by Elite Digital Inc. (the “Administrator”).

  2. ELIGIBILITY: The contest is open to any legal resident of Canada (except Quebec) who is of legal drinking age in their province of residence at the time of entry, who is not an employee, contractor, agent or representative of the Contest Sponsor or the Contest Administrator, or its affiliates, agencies, distribution companies, and who is not an employee of the applicable provincial liquor agencies, license control/boards and their licensees, retailers, or distributors (the “Provincial Liquor Authorities”), prize suppliers, the contest judge, or a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with any of the foregoing persons. The Provincial Liquor Authorities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with the Provincial Liquor Authorities or Samsung.

    To be eligible, participants must have online access with a valid email address as of the date of their entry.

    If you participate via a mobile device or utilize SMS text messaging, you may incur standard data or text message charges from your wireless service provider. Check with your wireless service provider for details these and other applicable charges. Not all wireless carriers participate. Entrants are solely responsible for any such data or SMS text message charges. If you do not have internet access via a personal computer, your local library or Internet café may be able to provide access to the Internet and a number of Internet service providers and other companies offer free email accounts.

  3. CONTEST PERIOD AND HOW TO ENTER: The Contest will begin at 9:00 am ET on January 13, 2020, and will end at 11:59:59 pm ET on February 16, 2020 (the “Contest Period”). To enter the Contest, text “Frost” to 33322 to receive a link to the Contest Website or directly visit www.budlightfrost.com (the “Contest Website”) where you must provide your full name, date of birth, email address, province, and location from where you are entering. Limit five (5) entries per person per day. Only one (1) email address may be used by any person to participate in the Contest. No purchase is necessary to enter the Contest.

    The specific establishments participating in this contest (the “Participating Locations”) are outlined in the table below:

    Name Address
    Rob Roy Pub 391 Duckworth St, St. John's, NL A1C 1H7
    The Grawood 6136 University Avenue, Halifax NS, B3H 4J2
    Lotus Bar 244 Laurier Ave E, Ottawa, ON K1N 6P4
    Mansion 506 Princess St, Kingston, ON K7L 1C5
    Madison 14 Madison Ave, Toronto, ON M5R 2S1
    Dublin Calling 250 Adelaide St W, Toronto, ON M5H 1X6
    Brass Taps 50 Stone Rd E, Guelph, ON N1G 2W1
    Snooty Fox 1011 King St W, Hamilton, ON L8S 1L3
    The Spoke 1151 Richmond St, London, ON N6A 5B9
    Billiard Club 200, 10505 82 Ave NW, Edmonton, AB, T6E 2A3
    Biercraft UBC 3340 Shrum Lane, Vancouver, BC, V6T 1W5
    Ramada Hotel Saskatoon 806 Idylwyld Dr N, Saskatoon, SK, S7L 0Z6
    IMPORTANT: By entering the Contest through the above method of entry, you agree to participate in accordance with, and be bound by, these Rules, and you confirm that you are at least the legal drinking age in your province/territory of residence.

    If you do not have online access, you can obtain an entry by mailing a letter containing your name, province, date of birth, phone number (with area code) and/or email address, and Participating Location you visited and the statement “ I am legal drinking age in my province of residence” along with your signature and mail it to “Bud Light Frost Contest”, 5511 Steeles Ave. West, Suite 200, Toronto, Ontario, M9L 1S7. Once received and validated, an entry will be submitted into the contest on your behalf. Limit of one (1) mail entry per person per day. All mail-in submissions must be received within the Contest Period. Mail in entries received after the contest close date are void. Any mailed submissions mechanically reproduced or made in any fashion other than as specified herein are void. The Administrator and its representatives are not responsible for illegible, lost, late, misdirected, damaged, postage-due, incomplete, unintelligible or undelivered mail, requests.

  4. BONUS ENTRY: After successfully submitting an entry into the contest, you can receive one (1) additional entry into the contest by clicking the Facebook social share button and successfully posting to Facebook and/or you can receive one (1) additional entry into the contest by clicking the Twitter social share button and successfully posting to Twitter, each a bonus entry (“Bonus Entry”). For each successful entry on the Contest Website, each Bonus Entry option may be used once. Bonus Entries are treated the same as regular entries when conducting the random prize draw.

  5. PRIZES AND HOW TO WIN: There are two (2) prizes each consisting of one (1) Bud Light Branded Snowboard (approximate retail value of each snowboard is $415.00) available to be won from each of the Participating Locations (the “Prize”). On February 17, 2020, a random draw will be conducted at 5511 Steeles Avenue West, Suite 200, Toronto, ON, from among all eligible entries recorded for each Participating Location (as input during the time of entry) to select the two (2) potential Prize winners. The selected entrants will be notified by email and instructed on next steps on how to claim the Prize. Odds of winning depend on total number of eligible entries received for the draw at each Participating Location.

    Limit one (1) Prize per person throughout the Contest Period.


    • the potential winner must claim his/her Prize as instructed in the Notification;
    • the potential winner will be required to correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, which will be administered on a PDF release form
    • the potential winner must accept the terms of a Declaration of Compliance and Release, which confirms compliance with these Rules and releases the Contest Sponsor, Administrator and all Contest Parties from all liability with respect to the entrant’s participation in this Contest and the awarding, use and misuse of any Prize; and
    • the potential winner may be required to furnish proof of identification that may include a driver’s license or other form of picture identification as part of the verification process.

    If a potential Prize winner does not respond to the Notification within the timeframe set out above and addressing each of the above points, is found to be ineligible for any reason, or declines to accept the Prize, the Prize will be forfeited, and the Administrator may, at its sole discretion, select an alternate potential winner subject to the same terms set out above. If a Prize winner cannot be verified, the Prize will not be awarded.

    Any Prize must be accepted as awarded, cannot be substituted, transferred, exchanged or surrendered for cash, except at the sole and absolute discretion of the Contest Sponsor, which reserves the right, at its sole and absolute discretion and for any reason, to award a substitute prize of equal or greater value Awarding of a Prize is subject to verification and compliance with the Rules. Entrants who have not complied with the Rules will be disqualified. The Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any Prize. The Prize must be picked up at the specific Participating Location, at the sole responsibility of the winner, as instructed. The Contest Sponsor and Administrator are not responsible for any Prize that is not picked up.

  7. ADDITIONAL CONDITIONS OF PARTICIPATION: By participating in this Contest, entrant accepts and agrees to these Rules and all decisions of the Contest judges (who may be employees, agents or independent contractors of the Contest Sponsor or Administrator), which shall be final and legally binding on entrant in all matters relating to this Contest. All entries become the property of the Contest Sponsor and will not be returned. In order to be confirmed a winner and receive any Prize, the selected entrant will be required to sign and accept the Contest Sponsor’s Declaration of Compliance and Release form which confirms compliance with these Rules and releases the Contest Sponsor, the Administrator and Provincial Liquor Authorities from all liability with respect to the entrant’s participation in this Contest and the awarding, use/misuse of any Prize. The winner agrees to the use of his/her name, image, likeness, persona, and city/province of residence for publicity purposes, and grants to the Contest Sponsor any and all rights to said use without further notice or compensation. The Contest Sponsor and its respective affiliates are not responsible for printing, technical errors, distribution, or production errors. The Contest Parties do not warrant that access to or use of the Contest will be uninterrupted or error-free.

    Entrants and/or winners assume liability for injuries caused, or claimed to be caused by participating in the Contest, by the acceptance, possession, use or misuse of any Prize awarded, including but not limited to claims/damages for personal injury, or property damage. Moreover, as a condition of entering, entrants agree: (a) to release the Contest Sponsor, the Administrator and all contest parties, and each of their officers, directors, employees and agents, from any and all liability, loss or damage incurred with respect to participating in the Contest or the awarding, receipt, possession, and/or use or misuse of any Prize , (b) that under no circumstances will entrant be permitted to obtain awards for punitive, incidental, consequential, or any other damages and entrant hereby waives all rights to claim for all such damages; (c) all causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, excluding legal fees and court costs. This exclusion or limitation of liability will not apply to the extent that any applicable statue prohibits such exclusion or limitation of liability.

    The Contest Sponsor and Administrator are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest

  8. INDEMNIFICATION: By submitting an entry, entrant agrees to indemnify and hold harmless the Contest Sponsor and Administrator from and against any and all claims, losses, costs, damages, liabilities and costs and expenses (including reasonable legal fees) that may arise out of any breach of any covenants, agreements, terms, obligations, representations or warranties set forth herein.

  9. RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted at participating Locations to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Rules, the Contest Period will be deemed to have ended at the moment of early termination. The Contest Sponsor reserves the right, at any time, in its sole discretion, to correct any errors, including without limitation, any typographical, printing, computer programming or operator errors. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. If any provision of these Rules is found to be invalid or unenforceable under applicable law, then it shall be, to the extent invalid or unenforceable, deemed omitted and the remaining provisions will continue in full force and effect. No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term.

  10. DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario.

  11. INVALIDITY: The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  12. PRIVACY: The Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor and Administrator to conduct the Contest and fulfill any prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at http://labatt.com/legal/lbc_eng_privacy.html.

    ®/MD Anheuser-Busch LLC.